27 June 2008

NEOCON 03: sound and fury, nothing

steelcase drank the car design kool-aid

i was very impressed, at first, by the trendy, colorful, fresh stuff that steelcase had at their exhibit. trendy it was, right on the organic-networked-flexible metaphors. however. timeless and lasting? appropriate for an office setting? geared toward their mostly conservative clients? those marks were missed.

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